A QR code (an acronym for Quick Response) is a two-dimensional barcode that is used to store and share data. Originally developed in Japan for Toyota in 1994 for inventory and tracking purposes, these codes have recently taken off in the West as a major marketing trend.
These simple black and white matrix codes are read by downloadable barcode readers on camera phones, and are an innovative way to deliver your message. QR codes allow users to immediately access encoded information, which could be a website link, a special promotional offer, a person’s contact information or other various data. These codes have been imprinted on newspapers, magazines, business cards, billboards, product packaging, t-shirts, and the list goes on.
QR codes have found their recent success due to the wide use and availability of smartphones. The immediate access to information and applications such as the internet are what allow this technology to thrive.